Can your team clearly explain what they do?

Most can't. That's a marketing problem.

I help founders and product teams articulate their value—so customers (and co-workers) actually get it.

Find your situation
Cortado Visualization

What's your situation?

High-stakes moments demand clear communication. Which one are you facing?

Big presentation coming up?

Board deck, investor pitch, or product launch. You need to nail it.

Struggling to explain your product?

Your team gives many answers. Customers want one. Time to fix positioning.

Launching something new?

New product, feature, or market. You need messaging that lands.

Need ongoing guidance?

A communication coach to work with your team long-term.

Packages

Clear scope. Clear output. Clear timeline.

Presentation Prep

$1,000

3 sessions over 1-2 weeks

For high-stakes presentations that need more than a review. We'll work together from structure to final polish.

  • Session 1: Structure workshop
  • Session 2: Content review
  • Session 3: Final polish + practice
  • Async feedback between sessions
Get Started

Positioning Sprint

$3,000

2-day intensive

Walk away with clear positioning statement and a messaging framework your whole team can use.

  • Pre-work: stakeholder interviews
  • Day 1: Discovery + positioning workshop
  • Day 2: Messaging framework development
  • Final deliverable: documented framework
Get Started

Launch Messaging

$4,000

1 week

Full messaging guide for your product launch. Headlines, value props, objection handling—everything you need to go to market.

  • Core messaging document
  • Headlines and taglines
  • Value proposition framework
  • Objection handling guide
  • Internal talking points
Get Started

Ongoing Coaching

For teams that want a communication coach in their corner. Month-to-month, cancel anytime.

Founder Office Hours

For solo founders

$2K/mo

Month-to-month

  • 4 hours of coaching calls/month
  • Presentation reviews included
  • On-demand messaging feedback
Get Started

Team Coaching

For small teams (1-5)

$5K/mo

Month-to-month

  • 8 hours of coaching/month
  • Monthly messaging review
  • Team workshop each quarter
Get Started

Embedded Advisor

For larger teams (5+)

$10K/mo

Month-to-month

  • 20 hours of embedded work/month
  • Join team meetings as needed
  • Strategic messaging leadership
Get Started

Start a Conversation

We start with a focused conversation about your specific challenges. No generic proposals or presentations.

We respond within 24 hours.

Portrait of Ethan Alter

About

I'm Ethan. I help founders and teams communicate more clearly.

I've taught public speaking at Penn, product marketing at MIT Sloan, and messaging fundamentals at the Product Marketing Alliance. My background is in consumer psychology and behavioral science—which means I think a lot about why people do (or don't) take action.

Most of my work is with B2B SaaS companies, but I've helped teams across industries figure out how to articulate their value in ways that actually stick.

The core belief: Products exist first in the mind. If people can't imagine how your product improves their situation, it will never become real to them. Clear communication makes products real.