Most can't. That's a marketing problem.
I help founders and product teams articulate their value—so customers (and co-workers) actually get it.
Find your situation
High-stakes moments demand clear communication. Which one are you facing?
Board deck, investor pitch, or product launch. You need to nail it.
Your team gives many answers. Customers want one. Time to fix positioning.
New product, feature, or market. You need messaging that lands.
A communication coach to work with your team long-term.
Clear scope. Clear output. Clear timeline.
1 session, 60 minutes
Send me your deck. We'll spend an hour making it stronger. You'll leave with clear feedback and a better presentation.
3 sessions over 1-2 weeks
For high-stakes presentations that need more than a review. We'll work together from structure to final polish.
2-day intensive
Walk away with clear positioning statement and a messaging framework your whole team can use.
1 week
Full messaging guide for your product launch. Headlines, value props, objection handling—everything you need to go to market.
For teams that want a communication coach in their corner. Month-to-month, cancel anytime.
For solo founders
Month-to-month
For small teams (1-5)
Month-to-month
For larger teams (5+)
Month-to-month
We start with a focused conversation about your specific challenges. No generic proposals or presentations.
We respond within 24 hours.
I'm Ethan. I help founders and teams communicate more clearly.
I've taught public speaking at Penn, product marketing at MIT Sloan, and messaging fundamentals at the Product Marketing Alliance. My background is in consumer psychology and behavioral science—which means I think a lot about why people do (or don't) take action.
Most of my work is with B2B SaaS companies, but I've helped teams across industries figure out how to articulate their value in ways that actually stick.
The core belief: Products exist first in the mind. If people can't imagine how your product improves their situation, it will never become real to them. Clear communication makes products real.