The Easy Way: A Behavioral Approach to Product Marketing
I help SaaS founders and product teams make it easy for their prospects and customers to understand what they do.
Put another way, I help businesses make more money.
Start a conversation
I help SaaS founders and product teams make it easy for their prospects and customers to understand what they do.
Put another way, I help businesses make more money.
Start a conversation
Retainer or Workshop.
We provide player-coach product marketing.
Think of it as embedded, full-stack product marketing management: I do the work alongside you and your team, while coaching everyone through it. Monthly retainer, flexible month-to-month basis.
0 dedicated marketers
Month-to-month retainer
Perfect for founders wearing the marketing hat. I work directly with you to build your marketing function from the ground up.
1-5 marketers or leaders
Month-to-month retainer
For growing teams who need experienced guidance. I work alongside your marketers, coaching them while delivering work product together.
5+ marketers
Month-to-month retainer
For larger teams needing strategic leadership. I work across your team, coaching multiple people while maintaining quality and consistency.
All retainers include the same services — pricing varies based on team size and coaching scope.
I'll join your Slack (or, for an additional fee, Teams)
Month-to-month means no regrets and no lock-in
We together apply behavioral principles to make things easier for your prospects, customers, and team.
Custom workshops available as standalone or in addition to retainer.
$2.5K
4-hour focused session on positioning, messaging, or marketing fundamentals with your team.
$5K
8-hour intensive workshop. Deep dive into your marketing strategy, customer journey, or content framework.
Let's talk
Multi-session training program tailored to your team's specific needs and skill gaps.
Where does your GTM motion need the MOST help?
Could it be done better?
Do you want to do something?
We start with a focused conversation about your specific challenges. No generic proposals or presentations.
We respond within 24 hours.
Products exist first in the mind. If it is hard to imagine how your product improves upon the status quo, then it will never become real.
Becoming real starts with positioning, the foundation for all marketing activities. You know that positioning creates expectations, but it also creates your company and product in the minds of your audience.
The behavioral approach leverages the teachings of behavioral economics, behavioral science, and consumer psychology to make it easy.
What is it? Anything you will ask your prospects, customers, or employees to do, on the path from product to market.
I'm Ethan! I'm a product marketing and content consultant.
I'm passionate about learning and teaching, so I feel hugely fortunate to have found product marketing as a craft and career.
Academically, I've studied history, consumer psychology, and yes, business administration. Professionally, I'm most familiar with B2B SaaS (the best business model ever), but consulting has allowed me to broaden my industry horizons. I've taught public speaking, data science, and product marketing 101 at Penn, MIT Sloan, and the Product Marketing Alliance.
<-- here's a photo of me thinking about your company, probably